Frank Piller's Web Site on
Mass Customization, Customer Co-Creation & Open Innovation
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Frank Piller: keynote presentations on mass customization and open innovation

Creating value by integrating customers with mass customization and open innovation strategies is a fascinating topic for conferences and workshops on corporate strategy, innovation, marketing, and relationship management. All presentations are highly interactive and engage the participants in a joint learning process

During the last years, I have given more than 150 keynotes, presentations, corporate lectures and executive trainings on mass customization and open innovation. Please contact me for a full list of presentations.

Contact me for more information and a customized arrangement meeting your requirements and budget. I am also glad to connect you with other speakers from industry, mass customization companies, and academia who are experts in specific areas of the field.


Ideas and topics for future presentations:

The Present & Future of Mass Customization: A review of what we know about mass customization and personalization and which future trends will shape these strategies

Navigating the long tail: Four strategies to navigate successfully in long tail markets.

Open Innovation: Improving Productivity in New Product Development by Utilizing the Firm's Periphery for Innovation

Crowdsourcing & Interactive Value Creation: How users & customers are becoming empowered, taking over activities which used be seen in the domain of suppliers and retailers, and how you can profit from this trend

Turning High Variety into Profit: Why high variety can be dangerous for suppliers and customers alike, and which measures exist to turn high variety into a sustainable competitive advantage

Success Factors of Configuration Systems: What are the factors you have to take care about when implementing a configuration system for high variety or customized production.

Customized talks and lectures: Based on my database of more than 300 in-depth case studies on mass customization and open innovation, I am glad to create a customized presentation for your event, industry and company. Please contact me for further information.


Speaker Bio and personal information.

Recent selected press coverage of Frank Piller's work can be found here..Some of the press & blog coverage of Frank Piller's co-authored new book [c]


Selection of recent presentation (2007 & 2006):

Open Innovation: Improving NPD Productivity by Utilizing the Firm's Periphery for Innovation, Keynote at the annual innovation conference of the Deutschen Physikalischen Gesellschaft, Bad Honnef, 3 Dez 2007.

Navigating Long Tail Markets by Utilizing the Firm's Periphery for Innovation, Opening Keynote, Annual Alumni Meeting of the Institut für Marketing und strategisches Management, Universität Innsbruck, 24. Nov. 2007.

Link: From Customer Relationship Management to Interactive Value Creation, 6th German Design Conference: Acceleration and Design, Berlin, 25 Oct 2007.

Link: Make it your product: The present and future of mass customization (with Anrdej Kupetz), Zollverein School of Management, Essen, 27 Sept 2007.

Mass Customization: Strategies for Responsive Supply Chains in the Customer-Centric Enterprise, Opening Keynote of the Vlerick Leuven Gent Management School, 2007 Supply Chain Conference of the Operations & Technology Management Center, Leuven, 1 June 2007.

Link: How to profit from mass customization and personal design? ISPO Volvo Design Forum 2007, Munich: ispo trade show, 3. Feb. 2007.

Interactive Value Creation: Problem Solving by Users & Customers. Guest Lecture in the MBA Programm of Instituto Impresa (IE), Madrid, 2 November 2006.

Mass Customization & Open Innovation: Strategies to Co-Create Value between Users and Manufacturers, Opening Keynote of the International Conference of the i-Fashion initiative, on Invitation of the Ministry of Commerce & Industry, Seoul, South Korea, 16 October 2006.

The Future of Mass Production, Mass Customization, and Open Innovation. Opening Keynote of the Annual Forum of the Finish Institute of Mass Customization & Personalization (FIMCP), Tampere University of Technology, Finland, 24. Sept. 2006.

Creating Value between Companies and Customers: Opportunities and Challenges for Taiwanese Enterprises, Opening Keynote, Taiwan Ministry of Economy & Research, Taiwan ERIP Conference 2006, Taipei, 20 June 2006.

Collective customer commitment: A new way to reduce the new product development risk, invited presentation for the Track on New Product Development as part of the POMS 2006 Annual Conference of the Production & Operations Management Society, Boston, 29 April 2006.

Mass Customization and Open Innovation: Strategies for the Construction Industry, Closing Keynote Innovation auf der Veranstaltung "Innovation in Construction" des Building Lab DK, Stiftung Bygherre, Kopenhagen, 22 March 2006.

Selection of recent presentation in German language (2007 & 2006):

Wertschöpfung mit Open Innovation: Offene Entwicklungsprinzipien als Grundlage Ihres Geschäfts. Eröffnungskeynote der Fachtagung „Open Innovation“ der Plattform Innovationsmanagement Österreich, Wien, 22. März 2007.

Zukunftsstrategien für Mass Customization. Eröffnungsvortrag der 8. Deutschen Mass-Customization-Tagung, Salzburg, 15.-16. Feb. 2007.

Mass Customization und Open Innovation: Neue Wege zum innovativen Produkt, 20. Deutscher Montagekongress, München, 6. Feb. 2007.

Massenproduktion und Individualität. Vortrag auf dem 1. Forum Design, Museumsquartier Wien, 28. Okt. 2006

CONTACT

RWTH Aachen Technology & Innovation Management Group, Lehrstuhl TIM, Templergraben 64, 52062 Aachen, Germany
Tel +49 241 809 3577
| piller@mass-customization.de

MIT Smart Customization Group, MIT Design Lab, attn: Betty Lou McClanahan, MIT Media Laboratory, 20 Ames Street, Room E15-228, Cambridge, MA 02142-1308, USA
Tel +1 617 326-3748
| piller@mass-customization.de


my webinars on mass custmization

Webinar Downloads: Listen to my most recent presentations here (1) Executive briefing on mass customization. (2) A trend report on user co-creation and user manufacturing.


Proceedings of the MCPC World Conferences -- our signature events in the area of mass customization & personalization
Proceedings of the MCPC 2007 Extreme Customization. Proceedings of the 2007 World Congress on Mass Customization and Personalization, edited by William J. Mitchell, Frank T. Piller, Mitchell Tseng, Ryan Chin, Betty Lou McClanahan, October 7-9, 2007 at the Massachusetts Institute of Technology. The conference proceedings contain more than 2500+ pages on mass customization and personalization. More information.
Proceedings of the 2005 World Congress on Mass Customization and Personalization, edited by Frank Piller & Mitchell Tseng, Hong Kong, September 2005.
The MCPC 05 was a major international community meeting in the field of mass customization and personalization. The conference proceedings contain more than 800+ pages on mass customization and personalization. More information here.

Proceedings of the 2003 World Congress on Mass Customization and Personalization, edited by Ralf Reichwald, Frank Piller & Mitchell Tseng, Munich October 2003.
The MCPC was the largest international event in the field of mass customization and personalization ever. The conference proceedings contain more than 1500+ pages on mass customization and personalization. More information here.



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