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Mass Customization, Customer Co-Creation & Open Innovation
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What is happening right now in the domain of mass customization and open innovation?

Since 1997, I try to answer this question in a regular newsletter and, since 2005, in my MC&OI Blog. You find the most recent postings on the right -- or directly (in full color and with pictures) on the original blog site.

Below, you find links to all previous postings -- going back more than ten years!

But to continue to publish more, I need your help: If you have any interesting news, case studies, or articles you like to read here, send them to me!

 
Back Issues and All Postings in PDF

Vol. 11 (2008) -- Vol. 10 (2007)
Vol 9 (2006) -- Vol 8 (2005)
Vol. 7 (2004) -- Vol 6 (2003)
Vol. 1-5 (1998-2002)
Index by topic

(Note: This index only links to posts published later than July 2005. Go here for all 1998-2005 postings. )

General Categories::

  • General: As the label says, all basic MC&OI related things of very general interest.
  • Customization Trends: What I think is new and may become a trend in mass customization.
  • Long Tail: This book made a strong case for MC&OI and postings that deal with this variety explosion get this tag.
  • Open/User Innovation: The general tag for all postings on (lead) user innovation (or: outside innovation, distributed innovation, etc ...).
  • Co-creation and Crowdsourcing are two related categories: The first is used for all kinds of user-input-contribution-based models, and the latter on explicit strategies of companies to utilize the distributed creativity and knowledge of their users.
  • Personalization (What is the difference between personalization & customization? Here is my answer).
  • MC Alternatives: How to fulfill the need for heterogeneous products without messy one-of-a-kind manufacturing
  • Interviews refer to others talking about MC&OI in my blog.
  • MC/OI on the Web is a category referring to links to external sources of information on MC & OI.
  • Research Studies and academic research on MC&OI
  • Events in the area of mass customizaton & co-creation.
  • Deutsch (in German): Some posts are in German, as they contain information relevant only to those who can understand German.
Special categories: How to make MC & OI happen
  • Technologies & Enablers : Postings on all kind of enabling technologies in general.
  • Co-Design Process: Postings dealing with the process and experiences of customers co-designing their stuff.
  • Offline Customization: Customization is often seen as web-only, but can be a great thing to enhance the store experience.
  • Virtual Models are one way to do this.
  • Design theory and concepts for mass customization.
  • Fabbing: Rapid manufacturing, laser sintering, digital manufacturing -- new manufacturing concepts for MC.
  • User Manufacturing, My idea that manufacturers just provide manufacturing capability, and users do the rest.

Case studies: Who is doing what in MC & OI?

  • Cases Consumer and Cases Industrial are the two general categorizations. Most posts are in the consumer category. But to get this better structured, the following new tags were introduced (new categories will come with appropriate postings):
  • Service Customization: MC of services -- a future growth field!
  • Books: Customization of books, print-on-demand, personalization of books.
  • Clothing: Mass Customization of apparel and related items, with T-Shirts as an own sub-category.
  • Footwear: Mass customization and some open innovation in footwear, with Sneakers (sport shoes) as a sub-category.
  • Furniture - Home and related items Gifts: Products you typically customize to give them as a gift -- or which are nice customizable gifts for the Holidays!
  • MC & Art: Art that refers to customization etc.
  • Failures and Flaws: What did not work or still needs improvement

  • For even more case studies, seee also the Case Study Section of this website.
Subscribe to E-Mail Summary of Blog

This newsletter is published as a web blog. To get all news immedeatly, subscribe the RSS newsfeed (you need a news reader to read this format). Every 4 or 6 months, I will also e-mail a summary of the last posts to all e-mail subscribers (right).

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my webinars on mass custmization

Webinar Downloads: Listen to my most recent examples & case studies(1) Executive briefing on mass customization. (2) A trend report on user co-creation and user manufacturing.

These webinars provide a brief but comprehensive introduction into my main thinking in the areas of open innovation, user innovation, and user co-creation. (Use code "aix" at check-out for a 10% discount!)

Mass customization & open innovation in the press: These reports provide a good introduction and recent examples in the field

Proceedings of the MCPC World Conferences -- with plenty of case studies and well documented examples of mass customization
Proceedings of the MCPC 2007 Extreme Customization. Proceedings of the 2007 World Congress on Mass Customization and Personalization, edited by William J. Mitchell, Frank T. Piller, Mitchell Tseng, Ryan Chin, Betty Lou McClanahan, October 7-9, 2007 at the Massachusetts Institute of Technology. The conference proceedings contain more than 2500+ pages on mass customization and personalization. More information.
Proceedings of the 2005 World Congress on Mass Customization and Personalization, edited by Frank Piller & Mitchell Tseng, Hong Kong, September 2005.
The MCPC 05 was a major international community meeting in the field of mass customization and personalization. The conference proceedings contain more than 800+ pages on mass customization and personalization. More information here.

Proceedings of the 2003 World Congress on Mass Customization and Personalization, edited by Ralf Reichwald, Frank Piller & Mitchell Tseng, Munich October 2003.
The MCPC was the largest international event in the field of mass customization and personalization ever. The conference proceedings contain more than 1500+ pages on mass customization and personalization. More information here.
Specal Issue of the International Journal of Mass Customization (IJMassC): Competitive Advantage Through Customer Centric Enterprises – Advances in Mass Customization Research, Vol. 2. Edited book by Frank Piller, Ralf Reichwald and Mitchell Tseng with a selection of recent papers covering all aspects of mass customization research. More information

This site is published in cooperation with the IIMCP - The International Institute on Mass Customization & Personalization (iimcp.org) -- a society to support research and implementation of mass customization related business processes (more info)

Mass Customization & Open Innovation Blog

A Blog on Mass Customization, Personalization and Open Innovation, edited by Frank T. Piller, MIT / RWTH Aachen

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This newsletter is published as a newsfeed from Frank Piller's MC&OI Web Blog.
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Copyright (c) 2008 by Frank Piller. This newsletter is published by Frank Piller under a "Creative Commons Attribution-ShareAlike License". Some rights reserved. (More information on this license and your rights to use this document).

News feed from www.madeforone.com (external site)

A news feed on Mass Customization and Personalization from the web site www.madeforone.com by Donal Reddington

 

All issues of Frank Piller's Mass Customization Blog and Newsletter (since 1998)

Current Volume: Vol. 11 (2008)

The PDF Documents below are a compilation of the last months' posts to my blog. The PDF version documents all postings of one period so that accurate academics and students have a formal document they can refer to in their papers (a concern I often hear). And it provides also a printer friendly and easy-to-read form of the postings. But remember: My most recent postings are ONLY here ...

 
No. 1 / 2008 (Feb 2008)
 
(pdf version)
 

pdf Download the FULL TEXT VERSION of these articles in printer friendly PDF format: http://www.mass-customization.de/news/news08_01.pdfIn this PDF File, click on the link at the end of each article to access the original web version of each article with all links and further comments.

MASS CUSTOMIZATION

# MCPC 2007: Finally a Conference Report & Review

# Trend Map 2008: See where personalization, open innovation, and mass customization are in 2008

# Top 10 Mass Customization Companies in 2007 – Report in Best Practice Business Blog

# Interview: Uche Okonkwo on the Mass Customization Trend in the Luxury Industry

# MC Configurator Database Went Live - Great New Portal Provides Comprehensive Overview of Mass Customization Offerings

# Video interview on mass customization and open innovation

# Relaunch of Mass Customization Web Site - and further sources on the topic

USER MANUFACTURING AND RAPID MANUFACTURING

# User Manufacturing Trendwatching Report

# Bikers Want Customized Motorcycle Seats, Custom Fit Study Finds

# Rapid Manufacturing for Mass Customization: Good Report in DESIGN NEWS Analyzes Recent Development

# MIT Technology Review on Ponoko: "Ponoko wants to give customers the tools to design and sell whatever they want."

# Industry Study on State of Rapid Manufacturing and the Future of Production

PERSONALIZATION

# INTELLIFIT Moves From Virtual Fitting (match-to-order) to True Mass Customization: Custom-made jeans with a high-tech twist

# Personalization in Retail: How RFID tags are helping a German retailer to provide customization of the retail experience

# Virtual Fashion Technology: New blog covers major pesonalization technology

# Design & Configuration of Complex Products -- Insights From DTU's Product Modeling Group, one of Europe's leading centers on the mass customization

OPEN INNOVATION & CROWDSOURCING

# Crowdsourcing methods are McKinsey's Prime Business Technology Trends to Watch In 2008

# Crowd F(o)unding an Eco-Clothing Label: nvohk explores the collective customer commitment method to create a new fashion line

# Crowdlogoing the New Spreadshirt Tagline: New Design Competition Launched -- and finalized

# Create the Shoe of you Dreams - Participate in the CEC Shoe Design Contest

# Open Innovation Widget -- Fellowforce creates open line between users and companies

# User Innovation in the Catholic Church: Dioceses of Cologne launches idea competition platform

# Open Innovation in Switzerland: Help Major Swiss Firms to Innovate

# Trendcamp Open Innovation by Net Culture Lab Austria

EVENTS & WORKSHOPS

# RKW-Arbeitskreis Mass Customization startet am 6. März 2008

# MCP Meetings and Conferences in 2008

# Upcoming Open Innovation & Mass Customization Related Events -- Fall / Winter 2007

# Webinar: The Next Gen of Mass Customization: User Manufacturing, Instant Companies, and Customer Co-Creation (Nov 29, 2007 on your desktop)

# Rethinking Business: Products of tomorrow: Fabbing, personalization & custom manufacturing (Essen, 22. Nov 2007)

# Frontend Europe Conference: An expensive but high-profile event on mastering customer focused innovation (Vienna, 28-31 Jan 2008)

# Public Lecture: Open Innovation and User Innovation (RWTH Aachen, 4. Dec 2007)

# Public Lecture: Mass Customization and Customer Co-Creation (Ludwig-Maximilians-Universität München, 12. Nov 2007)

: Download the FULL TEXT VERSION of these articles in printer friendly PDF format: http://www.mass-customization.de/news/news08_01.pdf In this PDF File, click on the link at the end of each article to access the original web version of each article with all links and further comments.

 

Vol. 10 (2007)

 
No. 2 / 2007 (August 2007)
No. 1 / 2007 (Jan 2007)
 
(pdf version)
(pdf version)
 

Easy to read PDF version

 

Vol. 9 (2006)

No. 3 / 2006 (Sept. 2006)
No. 2 / 2006 (June 2006)
No. 1 / 2006 (March 2006)
PDF (pdf version)
(pdf version)
(pdf version)
Custom Credit Cards: Mass Customization in the Banking Industry

Mass Customization Case Study Collection -- New Issue of the Mass Customization Journal  Published

Collective Customer Commitment and Crowdsourcing: How Look-Zippy is bringing the  Threadless model to the next level

Mass Customization and The Long Tail -- A review of Chris Anderson's book

This is so long tail: Newly Launched ZAFU.com Helps Women With Personalized Jeans Recommendations to Find their Perfect Jeans

MC&OI Interview: Jan-Christoph Goetze from Personalnovel about custom love stories, on-demand printing and how his business just democratized an idea from the 15th century

MC&OI Interview: Sergio Dulio on Advancements and Open Opportunities of Mass Customized Footwear

Open Source Footwear -- bringing customer co-design to a traditional industry

Personalization and Music: Beyond shuffling on your Ipod -- an overview of new services to customize your music experience

Business 2.0 on The 50 People who Matter Most -- On Rank 1: YOU  

Consumer Created Branding: Rob Walker on Minibrand Entrepreneurs, The t-shirt economy and why this is an alternative to mass customization

Buyers of custom products are a most desirable customer segment, a new Forrester Report finds

Growing open innovation community in Europe: New book and executive course

User Profiles: How the Higgins Project can prevent mass confusion in mass customization and enable a new generation of virtual identity services

Call for Papers: Mass customization session as part of the IEE Industrial Engineering Conference 2007

Easy to read PDF version pdf

Easy to read PDF version

 

German Deutsche Mass Customization Community Specials for the German Mass Customization Community (in German Language)

 

Vol. 8 (2005)

No. 3 / 2005 (Nov. 2005)
No. 2 / 2005 (Aug. 2005)
No. 1 / 2005 (Spring 2005)
(pdf version)
(pdf version)
(pdf version)

Easy to read PDF version:

Easy to read PDF version:

Easy to read PDF version:


Vol. 7 (2004)

(pdf version)
(pdf version)
(pdf version)

Vol. 6 (2003)

Special German Edition of the Newsletter:
Sonderausgabe Juli 2003: Die drei Generationen von Mass Customization

Vol. 1-5 have been published in German Language only. Sorry!

4. Jg. (2001) 
5. Jg. (2002)		 3. Jg. (2000) 2. Jg. (1999) 1. Jg. (1998)

Nr. 1 / 2001 (html) / 
Nr. 2 / 2001 (html) / 
Nr. 3 / 2001 (html) / 
Nr. 4/ 2001 (html) / 
Nr. 5-6/ 2001 (html) / 

Nr. 1/ 2002 (html) / 
Nr. 2/ 2002 (html) / 
Nr. 3/ 2002 (html) / 

Januar 2000 (html) / 
Februar 2000 (html) / 
März 2000 (html) / 
April/Mai 2000 (html) / 
Juni 2000 (html) / 
Juli 2000 (html) / 
August 2000 (html) / 
September 2000 (html) / 
Okt./Nov. 2000 (html) / 
Dezember 2000 (html) / 		 Januar 1999, 
Februar 1999,
März 1999, 
April 1999, 
Mai 1999, 
Juni 1999
Juli 1999
August 1999
September 1999
Oktober 1999
November 1999
Dezember 1999 / 		 August 1998,
September 1998,
Oktober 1998,
November 1998,
Dezember 1998,
Weihnachts-
Special 1998

 

A web site by Frank Piller, MIT / RWTH. http://www.mass-customization.de. Copyright 1997-2008

This web site is published by Frank Piller under a "Creative Commons Attribution-ShareAlike License".
Some rights reserved. (More information on this license and your rights to use material from this web site).